For the 2025 WorldSBK race at the iconic race track “Autódromo Internacional do Algarve”, I was brought on to lead the social media content production working directly for the racetrack. This included not only creating visuals, but also having ideas to shape the online presence of the event in real-time.

In the weeks leading up to the race, I developed and produced pre-event content to generate excitement and drive engagement. From teasers to countdowns, the goal was to build anticipation across platforms.

Once the race weekend began, I worked on-site to capture and deliver daily video recaps, dynamic reels, and photography, designed specifically for Instagram and other social channels. The fast-paced nature of the event required quick turnaround and creative flexibility to stay aligned with the energy and timing of the race.

This project blended fast action with storytelling, and strategy with execution—ensuring that every post, reel, or image felt fresh, on-brand, and audience-ready.